“YOU CAN’T DO THAT….!”
In life and in business people will tell you what you can and can’t do.
It seems there are those with limited mindsets all around us and we can easily fall into the trap of going with the flow.
‘It’s too hard!’ or ‘It hasn’t been done this way before’ … Therefore it can’t!
These people are revealing their own limited thinking, or they may be operating from their own comfort zone. Their small mindsets haven’t been stretched or enlarged. So when you decide to do something different or risky, like launch a product, add another retail store, change a service, or establish a larger vision, you’ll find at least ten percent of people will either oppose you or disagree with you.
In fact Robert Kennedy said
One-fifth of the people are against everything all the time.”
Far better to have the type of mind that looks at what can be done.
We just keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
Enlarge the place of your tent, stretch your tent curtains wide, do not hold back; lengthen your cords, strengthen your stakes.”
This month I’ll give you a few examples of negative mindsets I’ve run into over the years, they might trigger some recognition as you read.
People with a mindset that focuses on the competition around them end up constantly comparing themselves, worrying about how they will keep up or keep their market share. In retail, in the service industry, even manufacturing and production areas. Constant worry about losing customers or sales to another company instead of moving ahead with focus on what will build business (Churches too can be guilty of this!).
Focus on competitors will cause you to:
Learn to be a leader in your arena and let everyone follow you.
The media always wants to generate stories with attention-grabbing headlines. You can present the facts to reporters and they can still publish or broadcast stories that are totally contradictory. To them, contradiction and controversy are what make great stories, sells magazines and newspapers, and attracts viewers or listeners.
I heard this morning that print & TV media in the UK are in dire economic straits. It seems no-one is buying advertising during the economic downturn!
What a surprise! These same media have been publishing economic doom and gloom for months and now are reaping the rewards – people believe their bad news and stop advertising!
Family, Friends and Colleagues mindsets:
There are so many people close to you who will tell you what you can’t do. They have mindsets about you and your business (or your Church involvement) which often don’t line up with your vision in life.
When we purchased the international rights for the Gloria Jean’s Coffees brand (and the supply) and signed the agreement in 2005, some of the comments we received were:
“You can’t run that from Australia!”
“What about the different cultures and customs?”
“What about the languages?”
“What about the distance?”
“How are you going to supervise it?”
“How are you going to protect your brand?”
“What about government regulations?”
All these comments and cautions were valid. They were right that the risks were very high. But we went ahead and did it anyway, despite the mindsets. We have been able to open Gloria Jean’s Coffees in more than thirty-five countries at current count. We have a brand that is growing internationally. We have done all the things we were told we couldn’t do. Yes, there are issues and there are obstacles. Yes, there are mountains to climb. But it’s the same in every business and in every situation. Watch out for any family, friends and business associate mindsets that tell you what cannot be done.