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"To see business people come alive to their full purpose and incredible potential in life."
To see flourishing businesses that are financially successful, able to:
- Provide their employees with financially rewarding, enjoyable jobs.
- Provide their partners and suppliers with solid growth.
- Give their customers great products and services.
- Create resources - product, services and finance, for needs in the community and beyond.
- Grow sustainably over the long term and become influential in their sector.
- To see businesses continually innovate and improve practices, products and services becoming creative market leaders.
"To input into the lives of business leaders through practical teaching materials, books, tapes, speaking engagements and consultancy advice coming from a solid base of trailblazing experience in the advertising, franchising and retail arenas. To see businesses lift to a new level in marketing, franchising and community involvement. Inspiring and helping business leaders establish a purpose beyond themselves that motivates and stretches them."